What is a person from Dallas called?

SHEIN is one of the largest online retailers selling clothing and accessories to customers around the world. As a digital-first retailer, the company has also been very successful in launching its campaigns and apparel in physical stores across the US. The brand previously worked with Storefront to open their New York pop-up store in Soho and has just launched their Dallas pop-up shop with too much fanfare. We recently caught up with Shein Operations Manager Yulanda Ma following the opening of their Dallas pop-up store to discuss the team’s success and future pop-up plans. Can you tell me about the success of your latest Dallas pop-up store? The city of Dallas has been very good to us! We’ve had a great successful pop-up shop there compared to others we’ve done. Success is a combination of our experience and hard work; We had 3045 people show up for our popup for the 3 day event and it sold out every day. Our sales also increased, largely because the clothes we selected to sell reflected seasonal trends as well as Dallas trends (picking the right clothes to sell is a big part of getting a good number of sales!). The three-day event raised us $80,000. If you’re considering renting a pop-up room, why not take a look at our guide. How did you promote this pop-up store? We promoted it on social networks, even more on Instagram through a contest to help us spread the word among our followers. At the moment we are at 7.6 million followers on Instagram. We also set up a Facebook event page for the pop-up shop and posted it on Reddit. The popup location also helped us by adding the popup to your website for more promotion! Why did you decide to perform in Dallas? Choosing the right location is crucial for a successful popup. This Dallas location was primarily based on location and size. What was the customer feedback on the store’s business? We have had great feedback from our customers on the layout, clothing choices, pricing and layout of the store. Because we do everything in-house, including planning the store’s layout, it helps us focus our vision on what we think would be a great theme for the store. We hire an assembly company to set up the space, but we choose the furniture and where it will be placed on the sales floor. How was this pop-up shop in Dallas different from the pop-up shop in New York? Dallas and New York are so different. Dallas seems to have fewer physical places to shop, so the percentage of people who actually buy items is higher than in New York. In New York City, people feel that there are so many options when it comes to shopping that most people in New York City come to think about shopping, but don’t necessarily buy much from the pop-up in Yes. What are the key ingredients for a successful pop-up store? Your team is very important. Finding people who love what they do and are proud of the temporary store is a must. Clothing selection is also very important. Location and visibility are another important part of a successful pop-up store. We have a lot of people who don’t know who we are and they see customers walking around with our shopping bags and they end up coming to shop and browse; This helps attract new customers who didn’t know us before! What are your next pop-up plans? We have our last of the year in Los Angeles in November. It will be held at The Americana at Brand in Glendale, CA. We will be working on our plans for 2020 in December but we will be back in Dallas and New York for sure. We are very excited to see what and where they will appear next. Stay tuned! Check out our best pop up spots in Dallas here >>